For wineries
The winery operating system, from crush to club
Manage your wine catalogue, club memberships, allocations, tasting room, events, and direct-to-trade sales from a single platform built around how wineries actually work.
Built around the wine lifecycle
Every feature maps to a job your team already does — just unified and automated.
Vintage-aware catalogue
Model wines by vintage, varietal, region, and packaging. Multi-currency pricing, tiered quantity pricing, and recurring subscription intervals are first-class.
Club memberships
Run allocation rounds, member tiers, and recurring shipments. Sync memberships and POS with Commerce7 without double entry.
Trade allocations
Build counterparty offers, schedule release windows, and let stockists accept or negotiate — with automated reconciliation when windows close.
Tastings & releases
Publish tasting events and release days with ticket tiers, discount codes, and check-in. Collect payment through Stripe Connect.
Cellar door storefront
A publishable storefront your tasting room staff can edit visually — bind prices to live data, preview mobile, and roll back versions.
Email & marketing sync
Push contacts and segments to Klaviyo for release campaigns, club renewals, and event invitations.
One catalogue, every channel
Direct, trade, and marketplace — without re-keying
Your wine catalogue is the single source of truth. Allocations flow to stockists, releases flow to club members, and surplus inventory flows to your public marketplace — all governed by the same inventory counts and pricing rules.
Explore featuresCommerce7 & Shopify
Sync with the tools you already use
Push your catalogue to Shopify for DTC, sync club memberships and POS with Commerce7, and take payments through Stripe Connect. MMVMP sits in the middle so nothing has to be entered twice.
Get startedWinery FAQs
See MMVMP on your own catalogue
Book a demo and we’ll map your wines, club tiers, and trade flow onto the platform live.