The operating system for wine businesses
Run your winery, cellar, and marketplace from one platform
MMVMP brings together catalogue, collections, B2B sales, club memberships, events, and a publishable storefront — built for wine producers, stockists, and the hospitality trade that serves them.
- 30+
- Built-in block types for storefronts
- 1
- Unified CRM, catalogue & billing system
- 6
- Verticals served out of the box
- 24/7
- Edge runtime on Cloudflare
Built for the wine trade — and the rooms that pour it
One platform, tuned for the way each vertical actually works. From cellar door to restaurant floor.
Wineries
Catalogue, club memberships, allocations, tasting room, and direct-to-trade sales.
Stockists
Manage incoming allocations, counterparty offers, and live inventory across producers.
Restaurants
List your wine program, manage supplier collections, and take reservations.
Day Spas
Curated tasting experiences, treatment bookings, and gift memberships.
Pizzerias
Pairing menus, online ordering, and a wine list that updates with your stockist.
Beauty Salons
Service menus, bookings, and retail product sales alongside wine events.
Everything the wine trade needs, in one place
Stop stitching together a CRM, a shop, a spreadsheet, and three email tools. MMVMP is the whole stack.
Wine catalogue & variants
Vettage, varietal, region, packaging, multi-currency pricing, tiered quantity pricing, and subscription intervals — modelled the way wine actually sells.
Collections & allocations
Group wines into campaigns, allocations, and exclusive counterparty offers with scheduled open/close windows and automated reconciliation.
Publishable storefronts
A WYSIWYG builder with 30+ blocks, field bindings to live data, mobile overrides, version snapshots, and standalone HTML export.
Events & ticketing
Tastings, releases, and vineyard tours with ticket tiers, discount codes, attendee check-in, and Stripe Connect checkout.
CRM & counterparty collaboration
A contact directory with tags, notes, and activity — plus B2B negotiation entries and counterparty access management.
Commerce7, Shopify & Stripe
Sync club memberships and POS, push catalogues to Shopify, and take payments through Stripe Connect — without leaving the platform.
Cellar door to doorstep
Sell direct, sell trade, sell anywhere
Run a direct-to-consumer cellar door and a B2B trade channel from the same catalogue. Allocations go to stockists; releases go to club members; leftover inventory goes to your public marketplace — all governed by the same inventory and pricing rules.
Explore featuresDesigned for the floor
A storefront your staff can actually edit
The visual builder lets a tasting room manager update tonight’s flight without filing a ticket. Drag blocks, bind prices to live data, switch to mobile view, and publish a version snapshot you can roll back in one click.
Get startedTrusted by wine businesses
“We replaced three tools with MMVMP. Our club allocations, our cellar door POS, and our trade offers all read from one catalogue now.”
“The storefront builder is the first one our floor staff can use without calling me. We publish a new tasting flight in minutes.”
“Counterparty offers used to live in a spreadsheet. Now they’re versioned, scheduled, and reconciled automatically.”
Ready to modernise your wine business?
Book a 30-minute demo and we’ll map your catalogue, club, and trade flow onto MMVMP live.