One catalogue, every channel: how wine businesses stop re-keying
Why running DTC, club, and trade from a single wine catalogue beats stitching together a CRM, a shop, and a spreadsheet — and how MMVMP models vintage, varietal, and allocation as first-class.
One catalogue, every channel
Most wine businesses run on three copies of the truth: a CRM for the club, a shop for DTC, and a spreadsheet for trade allocations. Each copy drifts. Prices disagree. Inventory lies.
The problem with generic tools
Generic e-commerce platforms model a SKU and a price. Wine is not a SKU. A wine is a vintage of a varietal from a region, sold in bottle and magnum, allocated to club tiers, released on a schedule, and discounted to trade. When the model is wrong, the spreadsheet comes back.
A wine-first catalogue
MMVMP models vintage, varietal, region, and packaging as first-class fields. Multi-currency pricing, tiered quantity pricing, and recurring subscription intervals are built in — not bolted on.
One source, every channel
Your catalogue is the single source of truth. Allocations flow to stockists. Releases flow to club members. Surplus flows to your public marketplace. All governed by the same inventory counts and pricing rules — entered once.
Book a demo and we’ll map your wines onto MMVMP live.